The Challenge of Getting Started
However, there’s that start-up/engagement problem. Let me provide an analogy. Most of us know the time-honored adage: “Don’t judge a book by its cover.” Alas, these days that text/book may never be sighted, picked up, or downloaded, let alone evaluated, without an eye-catching and mind-grabbing verbal-visual or audio-video “brainbow”-colored jacket. (Brainbow comes from 2013 Surfaces and Essences by Douglas Hofstadter and Emanuel Sander, a ground-breaking work on the power and omnipresence of analogical thinking. A brainbow is an analogy that vividly connects diverse or distant minds). When folks are in scan (or emotional stress) mode, they may not have the focus and persistence nor take the time to begin distinguishing foundational or underlying excellence from a seemingly hot, smoke and mirrors façade…unless you fight smoke by providing some brain fire.
Three steps for powerful engagement:
1) In multi-sensory fashion, your first task is to grab an actual or potential audience’s attention.
2) You want them on the edge of their seat in anticipation of your next communication or action. (And being seen as edgy or quirky or deemed a “firecracker” – as personally dubbed by a Ft. Hood Senior Sergeant – is often a differentiating plus.) So in addition to being eye-catching or “brilliant,” increasingly you must bring and trigger energy, illumination, and “heat.” One must risk being provocative, even at times generate mind-challenging friction and conflict. (Of course, a danger as a communicator is that your heat mostly morphs into message smog and “hot air”; e.g., while some may find her “hot,” I’m most aware of Fox News pundit Ann Coulter’s “light-weight” yet deceptively oppressive and often toxic “air quality” index.)
Soular and Lunar Power