Part III: Stand Out…Don’t Just Be Outstanding (Section A); Be Out-Rage-Ous…Not Just “Out of the Box”: (Section B)

Section A:  Stand Out…Don’t Just Be Outstanding

 

As the first two essays of this four-part series – “Less Is More…More or Less and Play to Strengths” and “The New KISS:  Keep It Simple and Smart” – illustrated, leaders, really all communicators, more than ever need to consciously craft clear and concise yet also compelling messages.  (Clearly, the Stress Doc is still learning to “heal thyself.”)  The never ending digital/media bombardment, a) not only strains attention spans, and b) fosters ever-lurking “d and p” – distraction and procrastination, but c) can foster social isolation d) rigid fixation, and e) drain energy for even looking at another message, let alone thoughtfully ingesting and responding.  (And being so digitally sedentary and sedated is not good for the brain, back, or belly.)  Is today’s new mind-body mantra, Time to detox from your digital inbox?

 

In fact, with this ever-present “brain-body strain” and constant cacophony of data, dalliance, and diatribe, as one author succinctly asked:  Are You Being Heard or Are You Just Making Noise?

 

Designing the Pass in the Impasse

 

In a TNT – Time-Numbers-Technology – driven and distracted world, being “clear and concise” are increasingly necessary conditions for a message to be noticed.  However, these two message components may not be sufficient for your missive to be recognized and received, let alone engaged and embraced.  In a media jungle one must have distinctive verbals, visuals, and nonverbals (including body language, volume range, expressions, gestures, tone, pacing, etc.).  Even being loud or commanding may fall short.  One must project a message that radiates compelling contrast.  And my “Contrasting Message Mantra”:

Ø  Stand Out…Don’t Just Be Outstanding

Ø  Be Out-“Rage”-Ous…Not Just “Out of the Box”!

 

So let’s examine both components for fighting “digital distraction” and “in-box burnout”:

1. Stand Out…Don’t Just Be Outstanding.  Outstanding or exceptional knowledge and experience in a complex skill- and practice-based endeavor or field typically requires ten years and thousands of hours of trial and error learning and practice.  An extended apprenticeship is necessary for consistently performing consciously and skillfully and for improvising as needed.  High performance relies on both overt and implicit or “muscle memory.”

 

With this rite of passage, an insightful communicational leader develops well-honed “Substance and Style, Structure and Strategy” concepts and skills, tools, and techniques.  Such a conceptual-performance matrix is foundational for launching a truly meaningful and compelling – or “outstanding” – message and media platform.  And, once into a mutual engagement process…an authority’s savvy, integrity, and wisdom (or lack thereof) will often be affirmed (or exposed).

 

Finally, three key components of savvy, integrity, and wisdom:  a) a well spring of conscious and unconscious knowledge and memory along with comfort with uncertainty or complexity; at the same time, a drive to learn continuously, b) an ability to engage in both decisive action and judicious restraint, and c) a capacity for discerning the need for intimate involvement and emotional detachment; a recognition of the yin-yang nature of pain, partnership, and progress, i.e., to achieve “growing pains and evolving paths” wisdom.

The Challenge of Getting Started

However, there’s that start-up/engagement problem.  Let me provide an analogy.  Most of us know the time-honored adage:  “Don’t judge a book by its cover.”  Alas, these days that text/book may never be sighted, picked up, or downloaded, let alone evaluated, without an eye-catching and mind-grabbing verbal-visual or audio-video “brainbow”-colored jacket.  (Brainbow comes from 2013 Surfaces and Essences by Douglas Hofstadter and Emanuel Sander, a ground-breaking work on the power and omnipresence of analogical thinking.  A brainbow is an analogy that vividly connects diverse or distant minds).  When folks are in scan (or emotional stress) mode, they may not have the focus and persistence nor take the time to begin distinguishing foundational or underlying excellence from a seemingly hot, smoke and mirrors façade…unless you fight smoke by providing some brain fire.

 

The Triple “A” of Audience Engagement:  Attention-Anticipation-Action

Three steps for powerful engagement:
1) In multi-sensory fashion, your first task is to grab an actual or potential audience’s attention.

2) You want them on the edge of their seat in anticipation of your next communication or action.  (And being seen as edgy or quirky or deemed a “firecracker” – as personally dubbed by a Ft. Hood Senior Sergeant – is often a differentiating plus.)  So in addition to being eye-catching or “brilliant,” increasingly you must bring and trigger energy, illumination, and “heat.”  One must risk being provocative, even at times generate mind-challenging friction and conflict.  (Of course, a danger as a communicator is that your heat mostly morphs into message smog and “hot air”; e.g., while some may find her “hot,” I’m most aware of Fox News pundit Ann Coulter’s “light-weight” yet deceptively oppressive and often toxic “air quality” index.)

 

3) Finally, to solidify your connection with an audience, and to stimulate their sense of commitment and involvement, provide an opportunity for group’s to take meaningful problem-solving action.  I always introduce or illustrate a concept or skill with a “hands on” small group activity: buying-in to a new vision or viewpoints, skills and strategies, or tools and techniques requires applied knowledge.

Soular and Lunar Power

 

This engaging “Triple ‘A’” will help you reach your “stand out” goal:  achieving genuine and meaningful connection and contrast!   You must be the solar (and “soular”) power among the competing planetary platforms and programs.  And even if smaller, you can still be unpredictably lunar by possessing dimensional variability or bring a touch of divine lunacy; loom in the shadows, disappear and return, have ebb and flow (obvious and subtle) influence on the currents and characters of change; cast an indelible, luminous image on the waters, place events in a bewitching light or mysterious perspective, etc.  All of the above help you both exert a gravitational-motivational pull while out-shining other “stars” in that swirling and swarming social media galaxy.  Such an uncommon performance would truly be “outstanding.”

 

 

Mark Gorkin, MSW, LICSW, "The Stress Doc" ™, a Licensed Clinical Social Worker, is a national keynote and webinar speaker and "Motivational Humorist & Team Communication Catalyst" known for his interactive, inspiring and FUN programs for both government agencies and major corporations.  A training and Critical Incident/Grief Intervention Consultant for the National EAP/Wellness Company, Business Health Services in Baltimore, MD, the Doc also leads “Stress, Team Building and Humor” programs for various branches of the Armed Services.  Mark, a former Stress and Violence Prevention Consultant for the US Postal Service, is the author of Resiliency Rap, Practice Safe Stress, and of The Four Faces of Anger.  See his award-winning, USA Today Online "HotSite" – www.stressdoc.com – called a "workplace resource" by National Public Radio (NPR).  For more info on the Doc's "Practice Safe Stress" programs or to receive his free e-newsletter, email stressdoc@aol.com or call 301-875-2567.