Part
I, made a case for placing the "superior" slogan KISS –
Keep It
Simple, Stupid
or Keep
It Simple Stupid –
out to proverbial pasture. To be a high impact communicator in
today's TNT – Time-Numbers-Technology
– driven and distracted world one must cultivate and spread a new
and compact message-delivery technique. It's a practice and
performance that is engaging and edgy, deceptively simple yet, being
concise, packs a high energy quality punch. Are you ready to become
a "Short and Smart" KISSer?
The
Stress Doc's KISSing Technique – Skills, Steps, and Strategies!
There
are several maneuvers for spicing up your KISS without having to
resort to the French
technique.
(Obviously, I’m keeping said tongue well planted in my own cheek.)
Let me count several ways of enabling your communication-message to
be “Short and Smart”...and also compelling:
1.
Acronyms. Clearly,
acronyms allow a message to be succinct and powerful (if not always
“smart” in the “Emotionally Intelligent” sense of the word).
KISS and my real definition or source of jaw pain – TMJ: Too
Many Jerks!…these
letters and lines definitely package a message and pack a punch;
also, see “Alliteration” below. Through form and function,
acronyms allow for the selection of a manageable and digestible
number of key “food for thought” elements. Not only do acronyms
help make a message seem meaty, in addition they make it memorable
or, at least, easier to remember. For example my “Natural SPEED
Formula for Stress Resiliency and Brain Agility:
Sleep-Priorities-Passion-Empathy-Exercise-Diet."
Of course, use some discretion; it’s easy to OD on acronyms.
I’m a charter member of the new 12-step AA group: Acronyms
Anonymous!
2.
Analogy.
Analogy is a similarity been two things, having features that, at a
first glance, are not always seen as related. This categorization
process evokes a comparison whereby the resemblance may be more
readily and rapidly understood. For example, the great yet ornery
Boston Red Sox baseball slugger, Ted Williams, was called "The
Splendid Splinter." Not only can a splinter be a symbolic
visual for a bat, but "The Kid" could definitely be a pain
in the butt!
Analogy
enables us to a) take familiar knowledge and experiment in a new
arena or have a new situation challenge a conventional view, e.g., my
book title – Practice
Safe Stress,
b) to perceive common threads among disparate elements or situations,
e.g., my Shrink Rap™ line, "inside your car looks like a
pocketbook on wheels," c) sort wheat from chaff, and d) rapidly
and often reliably get to or illustrate the crux of a problem (or
healing possibilities), thereby facilitating new perspective,
applications, or adaptations…talk about a smart
(and survival-driven) conceptual strategy.
Consider
how "tree of life" imagery and analogy infuses my
post-earthquake draft of a Nepali "Be Well Initiative"
Philosophy. (I am a founding member of the BWI community health
planning team):
The
"Be Well Initiative" (BWI) for the Nepali Diaspora has its
roots in the natural earthquake trauma and tragedy. However, it's
branches of healing and hope are presently reaching out to both local
Nepali and Bhutanese Nepali communities in cities and states across
the United States. We wish to touch the overall Nepalese collective
throughout our country. And as our tree of research, knowledge, and
compassion grows, hopefully, other countries will share the fruits of
our labor and plant their own trees.
More
Metaphor and Imagery in a Short Story
Or
use metaphor or comparative imagery to put some flesh on a message
bone. Let me provide a personal example. When I submit program
titles for various speaking engagements, a frequent title or subtitle
is: “Combat Strategies at the Burnout Battlefront.” People
often feel there are war zone elements in their work situation. I
recall VA Head Nurses introducing themselves at the start of a stress
workshop by barking out their last names and their wards: “Walker,
W-14, Thompson, W-18, Jones W-20.” I immediately exclaimed, “It
sounds like your reporting from the battle stations!” Their sighs
and nodding heads let me know I was on target.
So
even if “Burnout Battlefront” is an exaggeration, folks believe I
have a sense of their intense work conditions/stress levels. Though
for these nurses it wasn’t much of an exaggeration. Their two
favorite slogans: Do
your eight and it the gate; nine to five and stay alive! (We’ve
previously illustrated, a slogan or an adage is another way of
generating an effective KISS.) As for the extreme conditions, maybe
it was a coincidence, though I don’t believe so…the very caring
Director of Nursing who brought me in to lead the workshop was dead
within a year from cancer.
P.S.
Surely, another way to convey “short and smart” is through a
pithy "short story," especially one that effectively and
efficiently ranges from the playful to the poignant or vice versa.
3.
Alliteration and Rhyme. Or
try animating a KISS by using alliteration (see above); repeating the
same letter at the beginning of a word, e.g., “burnout battlefront”
and "TnT" (Trauma
and Tragedy);
or repeating similar sounds, which takes us into the realm of rhyme.
The aforementioned nurses’ slogan will do: “Do your eight and
hit the gate; nine to five and stay alive.” Walk
the talk
clearly has permeated mass consciousness. Alliteration and rhyme
give your words a “rhythm” – a
beat, a pace, a cadence, a pulse
– which makes your message vibrate, makes it distinctive, and helps
capture peoples’ attention. A radio host recently thanked me for
being on his show and added, You
have a unique rhythm to your speech that I want to tap on; you have
great delivery.
Thanking him, I mentioned trying to project the emotional valence of
just about every word or phrase that I use. As well as employing
purposeful pauses. (Many moons ago, as a novice starting in radio,
getting speech lessons from a theatre actress definitely helped.)
4.
Short and Smart but also Silly or Sly. Clearly,
so many try to employ or simply enjoy humor as it helps grab
attention, may facilitate social bonding, or defuse interpersonal
tension; and a good laugh relieves stress. As many humor students
have noted, laughing
with gusto is like turning your body into a big vibrator, giving
vital organs a brief but hardy internal massage…talk
about a “short and smart” message! (Of course, in addition to
healing
or harmonizing humor
there’s the hostile
variety. Darn, now I may need to start an Alliterations
Anonymous
group as well.) And when your message can both quickly, and mostly
gently, poke fun of cultural icons while helping us knowingly laugh
at our own flaws and foibles…well that’s one desirable if not
delicious KISS.
Consider the opening lines of the Stress
Doc’s Stress Rap:
When
it comes to feelings do you stuff them inside?
Is
tough John Wayne your emotional guide?
And
it’s not just men so proud and tight lipped
For
every Rambo there seems to be a Rambette!
As
I once penned, People
are less defensive and more open to a serious message gift-wrapped
with humor!
5.
Be Surprising and Provocative. For
some, a message that’s both short
and smart
may seem contradictory if not oxymoronic. Actually, as noted in Part
I with Twain's quote, when you place “short and smart” content in
a quick and unexpected package you basically have captured the
definition of thought-provoking "wit." Practice
Safe Stress
anyone?
Or
consider this provocative short story. I recall a government agency
alienating a number of its administrative staff by not eliciting
their input regarding a change process directly impacting the
employees' day-to-day document processing operations. First, I
helped management acknowledge their major misstep. People were
grieving the loss of the familiar, also needing to express
appropriate frustration with top-down and exclusive decision-making.
There definitely was a dark cloud sense of loss of control, if not
feeling devalued as meaningful team members. Fortunately, my
suggestion to hold a "Forms Funeral" (catch the
alliteration?) – whereby folks could eulogize some of the old and
share their concerns about the new, combined with management
committing to a more participatory operational culture – proved to
be the pass in the impasse!
Closing
Summary
This
essay illustrates a variety ways of enabling your KISS-message to be
“Short and Smart”...and also compelling:
1.
Acronyms: KISS and TMJ
2.
Analogy: The Splendid Splinter and Tree of Life
3.
Alliteration and Rhyme: Burnout Battlefront and Walk the Talk
4.
Short and Smart but also Silly or Sly: Shrink Rap and Rambo and
Rambette
5.
Be Surprising and Provocative: Practice Safe Stress and Forms
Funeral Story
Whether
using pithy poetic-like nicknames or phrases or sharing passionately
purposeful short stories, your reputation as a persuasive KISSer
will precede you. All I can say is...Amen
and Women to that!
Mark
Gorkin, MSW, LICSW, "The Stress Doc" ™,
a Licensed Clinical Social Worker, is an acclaimed keynote, kickoff
and webinar speaker as well as a "Motivational Psychohumorist &
Communication Catalyst." Stress Doc programs help an audience
"Get FIT"– by being FUN,
Interactive, and Thought-provoking.
The Doc is a Training and Stress Resilience Consultant for
TrainingPros and The
Hays Companies,
an
international corporate insurance and wellness brokerage group. He
has also led “"Stress
and Communication,” as well as “Managing Change, Humor, and Team
Building" leadership retreats for a variety of units at Ft.
Hood, Texas and for Army Community Services and Family Advocacy
Programs at Ft. Meade, MD and Ft. Belvoir, VA as well as Andrews Air
Force Base/Behavioral Medicine Services.
A former Stress and Violence Prevention Consultant for the US Postal Service, the Doc is the author of Practice Safe Stress, The Four Faces of Anger, and Resiliency Rap. . The Stress Doc blog appears in such platforms as HR.com, WorkforceWeek.com, and MentalHelpNet. His award-winning, USA Today Online "HotSite" -- www.stressdoc.com -- was called a "workplace resource" by National Public Radio (NPR).
A former Stress and Violence Prevention Consultant for the US Postal Service, the Doc is the author of Practice Safe Stress, The Four Faces of Anger, and Resiliency Rap. . The Stress Doc blog appears in such platforms as HR.com, WorkforceWeek.com, and MentalHelpNet. His award-winning, USA Today Online "HotSite" -- www.stressdoc.com -- was called a "workplace resource" by National Public Radio (NPR).
With
his singular wit and wisdom, real world tools, and especially his
surprising and engaging small group exercises, the Doc encourages
participants to "go for it." Audiences develop skills
and strategies for unleashing dynamic energy and reducing status
barriers. Learn to purposely inspire and collaborate with others.
As SHRM and IPMA-HR Program Chairs noted, Mark
has a way of captivating an audience and makes them want to hear
more...Take a passionate and creative ride with the Stress Doc!